I Went Back | Lilly Pulitzer at Target Part 2

I left Target empty handed.

The first time.

You can catch up to the early shenanigans here.?

But I went back. ?I had to see this Lilly Pulitzer thing through.

I entered Target at 9:05 A.M.

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There were a few folks shopping. ?But nothing indicating a madhouse had formed after I left earlier. ?I started chatting up the employees who were calmly opening boxes by the scarf section.

“Man, you are the only store in the US without a line!”

Blank stares.

See? ?Caves yall. Or Arizona.

One guy clued in.

“Oh, you mean the Lilly Pulitzer? Is it a big deal on social media right now?”

Score one for the dude. He knew social media is A Thing.

He mentioned one lady (oh she was easy to spot!) who had arrived well before opening.

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But. Just one lady.

Funny story: she mistook me for someone who had a passion for Lilly. ?I found this hilarious. ?While looking over the housewares section she asked if I saw anyone leave with an umbrella.

Um. No.

“How about the hammock? ?Look! I got the hammock!”

Yay?

“How adorable is this. Can you see how cute this is? I can’t believe they have it! Look! ?It’s (whispers in awe) the lemon juicer….!”

I seriously had no answer here. Maybe I’m citrus deprived in my cave but a lemon juicer doesn’t quite elicit a squeal.

And before you point it out: NO. ?Not even a Mickey headed lemon juicer. ?Ahem

Here’s what I found on the racks:

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We were pretty well stocked.

I picked out a few things and hoarded them. ?We weren’t even crowded but I had that feeling of get one of everything… just in case!?

Don’t worry. ?I came to my senses and returned most to the racks.

But I had that moment. FOMO (fear of missing out) gets me every time.

I had some time so I tried on.

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The shirt was pretty. The dresses too.

I’ll give Target and Lilly props: big girls like cute too. They offered sizes up to 18 or XXL in this line. ?Appreciated!

I fell in love with the girls clothes. ?And I wasn’t alone.

If you look closely you’ll see the mans hand to the right. ?Dad was sent into the fray!

“I got one of everything. That’s good, right?”

Ermm… sure. ?What do I know? I didn’t even know about this before this morning!

I asked him if he knew this was A Thing.

He sighed deeply and said, “Oh yeah. I knew.”

After deciding on a few things I stood in the long line and checked out.

Took 2…maybe 3 minutes. Max.

Moral of the story? ?Move to Arizona. Cause I’m going to be one of 5 people wearing Lilly this week. ?I like those odds.

A hefty (by Target standards) $84.73 later I left with 3 items. ?I’m not sure how I feel about that but I do love the looks.

2 dresses for my 10-year-old and one shirt for me.

I’ll look great in my cave.

 

Lilly 1

What’s your take on the Lilly Pulitzer at Target brouhaha? ?Did you stand in line this morning? ?Do you have A Thing you would stand in line for? ?

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13 Comments

  1. OhMyGawrsh You Kill Me! LOVE this! And please forgive me for wondering what the 8$2&#^ was the big deal about the #LillyforTarget thing because if it involves you, I am sure to be laughing riotously! You need to send this to Ellen and become one of her correspondents! (and I will handle all your legal stuff on that when you make it big!)

  2. I’m in my own cave too and didn’t know about this until last night when I saw one little tweet about it. I was in my Target yesterday morning and didn’t see any kind of frenzy. The Mother’s Day cards had more interest than the clothes.

  3. I am so jealous! I had no idea this would be so popular, so I went to my store at 930 and basically everything was gone. I just wanted stuff for my kid. But the eBayers took most of it. Boo. I’ll be writing about my experience tomorrow.

  4. I’m very jealous I live 30 minutes from Palm Beach so you can’t go one day without seeing lily and I can’t stomach paying the normal price for the dress. I was online at 2am, 4 and 630 and got nothing and the store was sold out

  5. I went to Target at the Holyoke Mall in Holyoke MA (Western MA) and it was a madhouse. I was waiting inside the mall and was told that the door to the outside, entrance A would open first. So I walked outside. There were people in line, not too many, but I eyed the sizes of the young girls in front of me and they seemed like the same size as my daughter so I assumed I would not get any size 6. One woman who was first or second grabbed all the scarfs and there were none left for anyone else. Woman were waiting outside the dressing room for anyone to give anything up and they were trading and bartering. It was pretty hysterical. AI would have like a few scarfs, I love scarfs but I was shopping alone so I went straight to the dresses to see what I could find. The items were spread all over the store so people were tag teaming and some went to each place and nothing was left by 8:15 in the morning and the store opened at 8.

  6. Tween daughter and I arrived at our Target about 18 minutes before it opened. There were probably 75 people ahead of us. By the time my daughter and I made it through the doors, there were no women’s clothes left. My daughter found one romper left in the girls section, and it hap;penned to be in her size. She was THRILLED. Managed to leave the store with that, a phone cover, and some hair thingies.

    It really did like the Black Friday scenes you see on TV (except without the yelling, biting, kicking, or screaming). I will say that if Target runs a Lilly again, there should be some sort of limit on what one can purchase. I’m glad I didn’t camp out- I didn’t want to look like “one of them!”

    I will say, Lilly Pulitzer retail store sales probably skyrocketed. I bought a pair of shorts on line just a few hours afterward!!

    Thanks for letting me share!

  7. I had no idea who Lily whatever her name is even was until I read this today! Guess I’m right there in the cave with ya! Or maybe because it didn’t have anything to do with running or disney so it was totally off my radar! Since I dont have anything to do on my lunch break today I think I’ll head over to my local target and see if theres anything there or not!

  8. Oh, I’m so jealous. I was about 20 people back in line at ours. And by the time I got into the store- it was ALL GONE. Vultures, I tell you!

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